The National Association of Professional Insurance Agents (PIA) represents thousands of independent insurance agents across the U.S. and provides tools for success and education opportunities to its members.
I work with multiple departments in PIA on policy pieces, the award-winning monthly magazine PIA Connection, and annual Agency Marketing Guide. In 2014, I completed a total redesign of the monthly magazine, for a clean new look and increased revenue from additional ad space.
PIA policy piece
PIA Connection / monthly magazine
NATA [brochure / magazine]
The National Air Transportation Association (NATA) represents the interests of the general aviation business community. NATA hosts many events throughout the year, from safety training to executive conferences and offers aviation-related business solutions.
I work with NATA to design their product advertisements and event programs as well as laying out their quarterly publication Aviation Business Journal (ABJ), and the annual member directory.
NATA event brochures
NATA General Aviation Fact Book
NATA Aviation Business Journal / quarterly magazine
NCFA [report to congress]
The National Commission on the Future of the Army’s Report to Congress is one of my favorite projects. Working with an office full of military people is challenging for a civilian creative type, with all the confusing jargon and abbreviations. I spent days sifting through military photo sites to find that perfect shot only to be told that the helicopter in the far background wasn’t quite right and had to be scrapped. But the final report to Congress is beautiful and cohesive and I’m honored to have been chosen to design and lay it out.
The design brief was initially to make it uber ARMY so I used camo and Army green and gold and the design was well received, right up until it wasn’t. I quickly learned that symbolism would dictate the design, especially colors (can’t use red, that’s for the Marines; no blue, that’s Air Force). We ended up settling on a charcoal and burnt orange theme and the end result is gorgeous.
The National Aeronautic Association (NAA) is the oldest national aviation club in the United States and is the official record-keeper for U.S. aviation. Some of the nation’s most prestigious aviation awards are administered by NAA, which are then presented at ceremonies and events throughout the year.
I have long designed the programs for these ceremonies, with fresh looks for each event.
Air Force Commission [report to congress]
This project was my first report to Congress and my first time working with the military. It was a great experience with a high learning curve. My favorite memory from this project is that they were excited about the plane graphic behind the page number but it took weeks to find a suitable icon because silhouettes that look generic and acceptable to my untrained eye, were easily recognized by the experts and found lacking for myriad reasons.
This was a complicated piece with many types of graphics sprinkled throughout the text: call-out boxes, definition boxes, quotes, testimonials, and charts.
Southside 815 [menu]
Southside 815 is a restaurant in Old Town Alexandria specializing in Southern Cuisine. Their logo incorporates a pineapple, symbol of hospitality.
I revamped their menu recently, pulling elements from the logo and bright fresh colors and typefaces.
JPP [report to congress]
The staff of the Judicial Proceedings Panel saw my work on the Air Force report and brought me on board to layout their reports to Congress. This is an ongoing project with numerous annual subcommittee and full committee reports. Due to the sensitive subject matter, instead of being full of beautiful photos and pull-quotes, they are data driven and written by lawyers, meaning that I have become an expert on importing and formatting footnotes.
DAC-IPAD [report to congress]
DAC-IPAD’s project is the fourth type of report to Congress that I’ve worked on and is very different from the Army and Air Force projects with data presented both as graphs in the copy and raw data included in the appendices. As with the JPP reports, footnotes often took more space on a page than the text.
B + S Strategies [logo / stationary]
B + S Strategies is a public policy consultancy with a focus on transportation.
I worked with the client on their logo and stationary, presenting a handful of options. They quickly chose the subtle, abstract lines referencing a road and travel.